BAP Web Design and Consulting, Inc. - website design, production, marketing, and management.

Branding

Savory Pond Barns Branding on a website is determined by the type of experience a user has on that site. In other words, it is not simply the design of a site that determines brand, but rather whether or not overall high quality service is provided.

If you forget this fact and needlessly focus on getting noticed, your design will prevent users from obtaining information and end up providing lowering quality of service overall.

A website that truly has a strong brand is not one that merely has a good design, nor one that is simply usable. Rather, websites that have a strong brand are ones that have all of the elements listed below, and provide users with a good experience.

Here is a list of elements essential to brand building that will provide a good user experience:

Convey an image of design (design sense)
Provide information and services desired by users (essential content)
Add value by providing information or conveniences that exceed user expectations (added value content)
Make the information easy to find and use (usability)