FAQs

Do I need a website?

Most industries can benefit greatly from a web presence. Check out your competition - if they have a strong online presence, you will probably have a hard time competing with anything less than they have.

How much does a website cost?

That's a tricky question. The short answer is "$2k and up". The long answer starts with "What do you want the site to do?" If you have a good understanding of your requirements you are ahead of the game. Give us a call and speak with one of our knowledgeable consultants. If you need help determining your requirements feel free to contact as well and we wil help make your determinations.

I already have a site. Can you help me?

Most certainly we can. BAP has taken over many abandoned websites. If your designer or developer can no longer help you, we'd be pleased to show you the BAP advantage.

I have a graphic designer already. Can you help with the rest of the website?

Absolutely! Many of our clients have an internal graphic design department. We understand the need for brand congruency, and work well with other departments and vendors to accomplish a shared end vision and goal.

How do I get traffic to my site?

There are many ways to generate traffic to your site. The most important realization to make is to understand that this is an ongoing process. There is no magic pill, and anyone who offers you one is only peddling disappointment. Start with the basics of keyword research, write articles, submit press releases, and set up some pay-per-click campaigns.

What about Search Engines?

Getting listed in Search Engines is important to generate traffic. There is absolutely no need to submit your site to them though - if built correctly, they'll find you, so make sure that other sites are linking to you. Getting to the top of search results is a very time-consuming and expensive process with all the competition these days. We recommend starting with a pay-per-click campaign first to get immediate traffic.

How do I get my site to sell?

Conversion is a problem for many websites. Make sure your site looks professional but stays simple. Navigation should be super simple and intuitive, and there should always be a call-to-action. Your text copy is the most important here - speak in grade 5 language and like you're talking to one person. You need to interrupt the commodity-focused mentality of your site visitor and build a relationship to make a sale.

Is my website effective?

Only you can answer that question. What do you want your website to do for your business? What is its purpose? Is it making you more money that it's costing you? Are you proud to send visitors to your website? But what ever you do, don't trust your buddies to tell you that your website looks great. Of course they'll tell you that!

Contact us today to see how we can help you with all your web needs.